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Ways Social Media Can Help Your Buisness

Ways Social media can help your business

  • It can help you connect with a larger audience. Many people have access to social media and they may be looking for what you offer.

  • You can control your own brand image and keep true to who you are as a company and what you represent 

  • This can build trust between you and your clients or consumers. They see the “real you” and see how much you do to run your business.  

  • It is a way to get quick feedback about your business 


Numerous social media websites and apps are available. Knowing which ones are appropriate for your business is crucial. You must first evaluate the estimated age range that you intend to target. It is expected that apps like Instagram, Tik Tok, and Snapchat will be the most effective in reaching the younger demographic. In contrast, older generations use LinkedIn and Facebook.  Authenticity is crucial, regardless of the apps you choose to use.. If you show up authentically you will connect with the clients that are right for you. 


Promoting your content is a good way to reach a larger audience. One way to do this is regular posting as it has several advantages. Posting every day can help establish your brand and help you gain your first followers. Posting on holidays is also a good idea as it may increase visibility within users' algorithms. In such a way, more individuals who might not typically see your posts are able to view your page and see the possibilities that can arise from your field of employment. Since the algorithms are always changing, it can be quite helpful to stay consistent. There's a chance that the people who are meant to read your posts won't see them as often or at all. Additionally, it may boost page engagement, which may result in a rise in business. It can also let you compare your company's performance to others' and observe how social media is assisting in their growth. 


Making your posts attractive is another good way to check out your page. Canva is one very useful website. It features several elements that can be used and is free to use. It allows you to create a unique brand by offering a range of fonts, visuals, and the ability to add your own photos. These features allow the user to have lots of freedom in the way they would like to design and represent what you are offering. I use it to create reels, business cards, and even Facebook posts. You can modify the templates on Canva to make them work for your business's needs. 


Being real and vulnerable can connect you with your desired audience. They might be able to connect with you as a person rather than a business owner. Showing clients that you're willing to take risks and learn from mistakes reflects positively on your company's reputation.When a person is perceived as transparent and approachable, clients are more likely to feel at ease working with them than when they are perceived as remote and unapproachable. All organizations aim to increase customer satisfaction, and being vulnerable fosters open communication that can yield feedback that can assist achieve this goal! 


‘Till next time 

Ashley Benedet

How To Choose Your VA/EA

When deciding it’s time to work with a VA/EA, the first thing to do as you may know is put it out there. See who bites and interview. Both you and your VA will have discussions to see if you two are a good fit. Your encounter might not be positive if your personalities don't get along.

I must admit that I've been really fortunate thus far in terms of expectations and personality fits, having started with some truly amazing clients. Which brings me to the how to choose part. 

Take advantage of a free consultation or discovery call! Spend a little time getting to know one another. Ask questions of course about their experience and about them personally and they should do the same with you. I want to find out from my clients whether they have previously worked with a virtual assistant (VA). If so, I would like to know about their experience—if it was positive, why are they searching for another VA, and if it wasn't so great, how can we collaborate to make it better?

It's important to set clear expectations. You must establish reasonable turnaround periods for texts, voicemails, emails, and posts on social media. Check to see if your expectations are reasonable and in line with theirs. Describe what a normal day or week would include. As an EA/VA, it is crucial to me to learn about the difficulties that my clients face and how I can support them. In order to see how I may help them, I also like to discover their short- and long-term goals.

It's also important to talk about communication style. Since there are so many different apps and styles, it is our responsibility as assistants to find out what the client feels comfortable with. We also need to establish regular response times. For instance, responding to emails might take two hours, and responding to texts might take one to two hours. 

The next topic that needs to be covered is task delegation. We need to determine the tasks they wish to delegate and the way in which they would like to delegate going forward. We must make sure that there is clear information about how to update tasks because many apps track completion of tasks.

Clear expectations are important for both the VA and the client.  What is their expectation for communications - is it weekly, bi-weekly for 15 -30 minutes? We work virtually so meetings will be attended via some sort of virtual meeting app. 

Each client could use different technology and software, we need to figure out what they use and ensure we are familiar with it.  

I work best with clear deadlines and I like to ask my clients for their priorities for the week.  If they have a deadline coming up that requires reports or drawings, I need to be sure to complete those tasks first before moving on. 

In order to provide our clients with the greatest service possible, it is essential that we as assistants make sure that we organize ourselves effectively. This will be essential to building a strong rapport with our clients and ensuring that they want to stay in business with us. 

~ Written by Ashlee Hyde 

How I Started

I've recently received questions about how I started my business. The short answer is that I took a risk because I was motivated, had a small capital, and an idea. The brief version omits to describe the small steps and mistakes I made along the way. So the long answer, here we go…

Yes, I did have the capital and the idea, but I wasn't always motivated. I experienced discouragement from both internal and external circumstances, but I was able to overcome it with assistance. I took a break for about three months before I started to cope with various emotions, internal confidence concerns, and external financial issues. Guess what? I needed that break! It was alright because I paid attention to my health and body. To succeed in whatever that means to you, take care of yourself on the inside as well as the outside. For me that meant seeing a business coach, going to the studio, and instructing as many classes as I could. Yes, I am a fitness instructor as well! 

Now, let's return to the topic of this piece, which is how to launch a virtual assistant business. In fact, starting a business doesn't require a lot of resources. You're all set as long as you have a decent computer and an internet connection! I mean, you do need experience with admin tasks but really you need to know what exactly you are good at and what you love to do and find your ideal clients. There is so much work out there in this industry as it continuously grows and changes with technology. My area of expertise is still evolving because I have such a broad background, having worked in nonprofit, mining, and health care (however briefly). I've come to realize that, in contrast to construction or land development corporations, I enjoy working with therapists. I enjoy the variety of work I perform with these clients, and I'm always learning new techniques and applications. I have the basic knowledge needed to be a successful assistant but specializing in what you have experience in and what you are good at will allow you to be the expert in your niche. 

There are many courses out there put on by other VAs and schools, if you look for the right ones and you’re happy with what you have learned you can’t go wrong. You do need to trust your instincts and trust in yourself.  You have the knowledge inside you. I went to a traditional school and received a diploma in Business Management - Executive Assistant because I wanted a more in depth learning experience and because that is how I started years ago. What I actually needed was confidence in my ability to aid people and in my desire to do so. Will I get more education? Absolutely, as I said before, this industry is growing and changing and you need to keep up with how it’s changing. Various programs and resources are available to assist with writing, scheduling, and work management. There is so much to learn and you should always keep on top of your personal and professional development. 

I joined some social media groups to seek out guidance from other VAs that have been in this business a lot longer. I also joined an association, which helped me get the majority of my clientele. Assistance is welcome and welcomed. As a community and in business, we should start encouraging one another rather than worrying that someone else will swoop in and take your clients away if you share some of your knowledge. That simply isn't true. There is so much work available, all you have to do is draw in the correct kind of clientele. If you don’t have the same expertise or experience as another person that’s 100% okay, that just means that your niche is going to be different and you need to look for clients that need the kind of expertise you can provide.  

In relation to choosing the right clientele, I'm learning to let go of the negative connotations associated with price, it has nothing to do with me. Not if, but when you find the right client, they will pay what you are asking because they recognize the worth of both you and your services. 

Honestly, I started my business about 7 months ago and I have a full client list or close to full.  Let’s be honest, I love working with the clients I have now and I’m sure depending on the project and what new clients may need in terms of hours, I would probably agree to take them on. So 7 months in business, a full client list and a few more on the horizon. Great right! Now you need to decide how much you want to charge and how many hours you actually want to work.  Notice I say want not need? That was on purpose. I have a spouse that has a great job and we don’t have children so my job is a secondary source of income. I know a lot of individuals that start these kinds of enterprises are either prospective parents or do have a spouse. The idea behind this business is to provide you the freedom to choose your own hours so you may live your life as you see fit. I chose to travel the world, teach group exercise, as well as spend time with my spouse in order to enjoy life. I’m living the life I want to live, are you? If not, how would you describe that? Just give that some thought for a moment.

Please get in touch with me if you need someone to bounce ideas off of; I'd be happy to talk.

Signing off as the Travelling VA/EA

~Written by Ashlee Hyde 

Why I Became A Virtual Assistant 

I became a VA because I was tired of the corporate gig I was tied to. Waking up at 3:30 am to board a bus and leave town for a two-hour trip each way (in the winter). I felt stuck and had so much time wasted by traveling. I was absolutely miserable and getting sick. One day, I made the decision that working for myself would be truly amazing. In reality, I work for my clients, and I can assist them with the tasks they are unable to complete due to time constraints. I've always wanted to help others take back their time. 


The trick is, I care a lot about the people I work with. The success of their business and their ability to spend quality time with their family are important to me. Everyone needs balance. I realize it's a pretty millennial thing to say, but guess what? It turns out that I am a millennial, something I've been denying for a very long time. So, back to balance. Who among us can honestly declare that they have a healthy work/life balance? Not many, I suppose; mine is still a work in progress because I teach group fitness and am enrolled in a 200 hr yoga teacher training. Balance is an art and you need to decide what that looks like for you. Does it mean more time with your family and friends? Or does it mean more time for you? 


Recent events have taught me to live life the way you want to live, if that’s planning for the future great! But don’t forget to live too. I recently told my husband that I want to go to Portugal for a yoga retreat and I’m going! He’s opted to stay home. The best part about this business is that you can literally take it with you and work from anywhere. That being said, a little down time is good too and you can’t forget to take some time off every so often so you don’t burn out.

~Written by Ashlee Hyde

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